Science and Business – A Powerful Combination

Science is about experimenting and observing to gain http://scorbe.de/performance-theory-in-modern-physics/ a better understanding of the world around us. This knowledge is then used to formulate theories that can be tested. This scientific method leads to innovations that improve lives, such as new drugs and medical technological advances. Business is about identifying the needs of society, and then developing new products that meet those needs, while taking into account growth opportunities, profit margins and social benefits. Business and science are a powerful mix that propels our world forward.

Science breakthroughs are rarely successful without the backing of the business community, which is aware of the necessity of the invention and wants to get it on the market. In most cases, that means that scientists need to become proficient in the business of things.

One way to achieve this is to employ the practice of S2B marketing which allows researchers to market and promote their research more efficiently while preserving intellectual property. Some universities have set up centers devoted to S2B and a few journals have sprung up that focus on the development of S2B marketing.

There is also a need in the workplace for “softer” skills that can provide the foundation needed for success. This includes critical thinking communication, as well as project management. This is the reason why top universities such as Woxsen offer undergraduate programs that provide students with the essential tools to succeed in the workplace. The Bachelor’s of Science program in Business provides 120 credits and specializations in Accounting Systems and Management Information Systems. Marketing and Innovation and Entrepreneurship are also offered.